American Ivy: Chapter 1
Articles of Interest
Avery Trufelman
4.9 • 3.5K Ratings
🗓️ 26 October 2022
⏱️ 37 minutes
🧾️ Download transcript
Summary
A trend forecaster follows up on a trend report from 2016. A prominent fashion buyer tells me his trends for fall 2022. And I wonder why one particular trend, against all odds, seems to come back over and over again
To see the jeans of the future, along with more images, notes and transcripts, go to articlesofinterest.substack.com
Articles of Interest is made by Avery Trufelman
Edited by Kelly Prime
Mixed and Mastered by Ian Coss
With album art by Helen Shewolfe Tseng and photography by Matty Lynn Barnes
Theme songs are by Sasami, with additional music from Rhae Royal
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Transcript
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| 0:00.0 | Alright. |
| 0:01.0 | Okay. |
| 0:02.0 | Okay. |
| 0:03.0 | Chapter 1. |
| 0:14.6 | Once upon a time, six years ago, I was given a glimpse of the future, but that future |
| 0:20.0 | is now the past. |
| 0:21.0 | So at this point, you've seen it too. |
| 0:22.5 | Oh my God. |
| 0:23.5 | So these are genes for 2018. |
| 0:26.3 | Yeah. |
| 0:27.3 | Oh my God. |
| 0:28.5 | In 2016, I was allowed to see what blue genes would look like in 2018, because I was |
| 0:37.0 | at the office of WGSN, perhaps the world's largest trend forecasting company. |
| 0:43.6 | Almost every major brand and retailer consults them. |
| 0:46.6 | I'm a subscribing and asked to kind of get a projection of what to expect and consume |
| 0:51.1 | a patterns and changes over the next two years. |
| 0:54.8 | It was so exciting that Trend Forecaster Sarah Owen would let me look at WGSN's website |
| 1:00.0 | to see the genes of the future, because normally WGSN charges thousands of dollars to look |
| 1:05.4 | at their predictions. |
| 1:07.9 | What does WGSN stand for? |
| 1:10.7 | This is why I'm not sure, because I know we went through some rebranding and it's kind |
| 1:13.8 | of become an acronym that doesn't really have a meaning. |
... |
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