American Express CMO Behind The Platinum and Gold Cards Reveals 'Customer First' Approach

Talking Points

The Points Guy

Places & Travel, Society & Culture

4.8 • 889 Ratings

🗓️ 28 August 2019

⏱️ 25 minutes

🔗️ Recording | iTunes | RSS

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Summary

American Express CMO, Elizabeth Rutledge, joins Brian Kelly on Talking Points. In her 25-plus years with the company, Rutledge has overseen the beloved Platinum and Gold cards, the message behind the brand's M.O., "Powerful Backing." Brian and Elizabeth discuss how Amex is committed to social impact, community building and fostering the next generation...and the story behind their collaboration with Lin-Manuel Miranda.

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Transcript

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0:00.0	The future is unpredictable at times that the Open University are the experts in
0:06.8	distance learning allowing you to fit study around your life. What's more you'll
0:12.3	have support from dedicated tutors every step of the way.
0:16.0	Now, suddenly your possibilities are open.
0:20.0	Search the Open University to find out more.
0:23.0	The Open University, the future is open. Welcome to this episode of Talking Points. I'm your host Brian Kelly.
0:37.5	Elizabeth Rutledge is the chief marketing officer of American Express.
0:42.8	Elizabeth, thank you so much for joining us on talking points.
0:45.3	Oh, really happy to be here, Brian.
0:46.6	Thanks for having me.
0:47.6	So, wait, are you a points girl?
0:48.8	Like, do you maximize your points?
0:50.6	I love to hoard them.
0:52.4	Oh, no! and save them up.
0:54.0	Well that's actually good as long as you use them though.
0:56.0	You do have a plan to use them.
0:58.0	I definitely have a plan to use them but I love to save them, save them, save them,
1:01.0	and then use them all at once, strain the bank, and then start to build it up again.
1:05.0	That's at least not hoarding in my opinion.
1:07.0	Like some people have this like mental thing where they just like need to have millions at all times.
1:11.0	I mean that sounds like a smart strategy though
1:13.6	to like take some amazing trips.
	...

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