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Corporate Gossip

American Apparel & the Millennial Cult of Dov Charney

Corporate Gossip

Becca Platsky

Society & Culture, Business

4.9655 Ratings

🗓️ 26 July 2024

⏱️ 72 minutes

🧾️ Download transcript

Summary

Put on your flower crowns and don your skinniest jeans and join us at the center of the Millennial universe: Coachella 2007! 


Adam & Becca meet the personification of the turn of the century hipster entrepreneur, Dov Charney. Sitting atop a pile of v-neck t-shirts ethically made in the USA, Charney was somewhat of a renegade business oddity on wall-street. But for the 20-something dreamers that clamored for the brand's clothing, he was a captivating revolutionary. Their devotion, along with a bevy of young corporate employees, easily exploited under the guise of "a greater purpose," allowed American Apparel to rapidly expand and IPO in 2007. The stores were everywhere you wanted to be… until they weren't. 

Eventually, abuse allegations coupled with financial mismanagement threatened Charney's reign as king of t-shirt mountain. With the walls closing in on him, he spiraled out of control… taking the company he founded with him. 

CW: Sexual abuse 

Pics on substack

Support the pod 

Links: 

Read Strip Tees: A Memoir of Millennial Los Angeles

Watch Big Rad Wolf 

The Young Garmentos (and the If Books Could Kill episode on Malcom Gladwell)

Meet Your New Boss 

Dov Charney's Sleazy Struggle for Control of American Apparel

 

Transcript

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0:00.0

Welcome to Coachella 2007.

0:05.0

Ugh, you look so out of place.

0:08.0

Here, put on this flower crown and this leather bracelet.

0:12.0

Okay, let me show you around.

0:18.0

Now, if you can't picture the scene, I'll help you out. For Gen Z, imagine Coachella today,

0:25.1

but without the influencer Olympics. For boomers, imagine Woodstock, but with Molly.

0:32.0

Molly is a pure form of, you know what? Never mind. We don't have time. The music was emo and the vibes were immaculate.

0:40.0

The mood of the young festival goers reflected the optimism of the aughts, new technology, a booming

0:45.7

economy, and get this, genuine excitement about the upcoming presidential election.

0:52.5

And no person person person personified the spirit of the mid-2000s like Dove Charnie, the CEO and founder of American

1:00.0

Apparel.

1:01.0

At 38, Dove Charny has built American Apparel into a phenomenon in the clothing business

1:07.0

by being different.

1:09.0

America doesn't need another faceless institutional apparel company.

1:13.7

They need an apparel company that gets it and does it right.

1:19.2

American Apparel created the millennial uniform, V-neck t-shirts, colorful fleece zip-up

1:24.9

hoodies, metallic leggings, and that one red and black bandage skirt

1:29.3

that had an absolute chokehold on college girls across the country.

1:33.3

As for the brand were eye-catching.

1:35.3

Sexy hipsters and leotards rolling around in white sheets,

1:39.3

looking coyly at the camera.

1:41.3

A little provocative, sure,

...

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