The winter storm that crippled Texas last week may have made you wonder where does your electricity come from.

How about the energy you use to cook or beat your home?

You might not know or even care, but lots of powerful people do.

You're going to start with the natural gas flame. Turn it on.

This video is part of a marketing campaign by the American Gas Association,

which basically paid social media influencers to cook with gas.

Now because the flames actually come up, you are able to heat and cook your tortilla.

Mother Jones reported on the campaign last year, which was called Cooking with Gas.

You get that nice golden brown, that char color from that direct flame.

You're hearing Amber Kelly who won a kids cooking competition on the Food Network,

and has a cookbook for teens and young adults.

These are so good.

That campaign was part of how the gas industry is responding to a growing movement

toward more electric utilities and appliances, which are better for the environment.

It's a movement the Biden administration is seeking to accelerate.

And the gas industry, well, they're worried.

At a conference in November, an industry executive said Biden's energy plan

would mean nothing less than eliminating natural gas.

The goal is to reframe the debate around natural gas and to really show

value proposition of natural gas and our energy infrastructure

and how we're going to be key to a clean energy future.

That was Sue Forester, a vice president at the same organization

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