Let's take a break from that for a moment and share a story with a fellow who I think is doing something very interesting.

If you've ever stayed at an Airbnb or a VRBO or for a smaller subset of people, you happen to own one,

and you're interested in the business behind this, which I am,

a listener sent me a link to a fellow named Isaac Frinch, and he's not a famous guy, and probably will be,

but his Twitter biography says, experiential hospitality created live oak lake.

Join my master class weight list here.

And the story was about him, it was opposed where he had taken a shipping container.

I'll read it. This shipping container turns women pool cost $85,000.

It's beautiful. It's a shipping container. I couldn't believe it.

It will pay for itself in nine months and adds to our quote unquote, moat of amenities.

I'll show you the breakdown and exactly how.

So here's a guy, I don't know, seven, eight, nine cabins on his property outside of Waco.

Waco's gotten really hot with the whole magnolia interest thing going on.

But this guy is his own operation, and he's running. He's a young guy.

And he's running an Airbnb of this one property, and he's going to be a mogul in one way or another

because of the very, very clinical clever discipline way in which he thinks and implements that.

Our guest is Isaac Frinch. Welcome to the program.

Michael's a privilege to be here.

Isaac, I want to maximize the time I have with you.

You posted that you made $950,000 in direct bookings alone at Live Oak Lake, which is what seven, eight, nine cabins.

Yep, it's seven cabins on a small lake on a five acre piece property.

Say that again.

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