Amazon’s first NFL viewership numbers — and what it means. A conversation with Boston Globe sports media writer Chad Finn. Plus, Fred Segal, the author of Freezing Cold Takes: NFL and the person behind the Old Takes Exposed Twitter account.

Sports Media with Richard Deitsch

Audacy

News, Business News, Sports, Sports News

4.3 • 721 Ratings

🗓️ 23 September 2022

⏱️ 69 minutes

🔗️ Recording | iTunes | RSS

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Summary

Episode 243 of the Sports Media Podcast features a conversation with Boston Globe sports media writer Chad Finn. He is followed by Fred Segal, the author of Freezing Cold Takes: NFL. Football’s Most Inaccurate Predictions And The Fascinating Stories Behind Them. Since 2015, Segal has run the popular Old Takes Exposed account on Twitter. In this podcast, Deitsch and Finn discuss what Amazon’s huge ‘Thursday Night Football’ debut viewership number means; Amazon getting 11.8 million viewers on its own for the main broadcast and 13 million when you include the local broadcasts; Amazon’s first-party measurement, across all platforms, saying it averaged 15.3 million viewers in total; how to view the issues some viewers had; the PR push from Amazon and the NFL; broadcasting Aaron Judge’s record homer run and more. Segal discusses why he wanted to turn this content into a book; how he approached the research for this; his favorite NFL stories in the book; the exploding growth of Old Takes Exposed; how sports media people have responded over the years; the idea of monetizing opinion with no accountability, and more. You can subscribe to this podcast on Apple Podcasts, Google Play, Stitcher, and more. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

Transcript

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0:00.0	Hey, everybody. This is Richard Deich and welcome to the sports media podcast. My producer is Patrick Antonetti.
0:12.1	I don't want to call this an emergency podcast, but Chadfin called it a point of interest podcast, which I love.
0:19.0	And so we bring in Chad Finn today, the fine Boston Globe Sports Media Writer, to talk about
0:25.3	Amazon's viewership of its first regular season game.
0:30.5	Those came out.
0:31.5	Same day we're taping this, September 22nd, Amazon getting around 13 million viewers when you include the numbers for the local broadcast and Amazon's main broadcast as provided by the Nielsen company.
0:47.5	So we get into what we think that means, what we think that means heading for the future.
0:50.9	If that was a good number for Amazon, we both think it was.
0:54.4	And then finish with some Aaron Judge talk and the prospect of Aaron Judge's historic number 62 landing on Apple television as opposed to elsewhere.
1:08.6	And do people care about that? So a little Aaron Judge talk at the end, but mostly Amazon NFL discussion to start.
1:17.9	Chad and myself are followed by Fred Siegel, who is the author of Freezing Cold Takes, NFL,
1:27.3	football's most inaccurate predictions and the fascinating
1:30.3	stories behind them, Fred Siegel, since 2015, has run the popular old takes exposed account
1:37.3	on Twitter. And it's a very, very brilliant idea in its conception to basically call through
1:43.3	all sports media people's
1:46.0	incorrect predictions. And man, there are many between social media as well as, you know,
1:52.7	digital print or television and to have a one sort of clearinghouse for all of those. And I
1:59.6	profiled Fred when he first, I'm fairly certain I'm
2:04.5	the first quote unquote national writer to ever write about him. And he was at 2,500 Twitter followers
2:11.2	at the time I wrote about him. And he's now over 600,000. So this thing in, in six in six plus years is just, uh, blown up and,
2:19.3	uh, and Fred's written a book. So congrats to him. So, uh, Chad Finn and myself to start on
2:24.7	Amazon NFL. And then we follow with Fred Siegel coming up on the sports media podcast.
	...

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