Oh, you know what I'm realizing is happening? I'm getting thrown off because every time I'm saying

Alexa, my echo buds are pinging me.

Ah, then this conversation I've disabled the hands-free access through Alexa.

See you're obviously a pro at this, you've been through this, so I'm going into the

Alexa app in my Android phone. Yes, where you go to Echo and devices. And see it enable Alexa hands free and it's

Toggled on right now. I need to toggle that off. Okay. Thank you. I love this

Real-time tech support from the SVP. Welcome to GeekWire, I'm GeekWire co-founder Todd Bishop. This week we take a closer look at Amazon's

Alexa in a world where generative AI is enabling increasingly sophisticated conversations

with digital assistance.

How does Alexa stack up against chat gpity?

Is that even a fair comparison?

How will privacy play into all of this?

And what's Amazon's commitment to Alexa in this era of corporate cutbacks?

Those are some of the topics we discuss with Roheit Prasad,

the longtime Senior Vice President and Head Scientist for Alexa, whose role has expanded in the past year to lead the

Alexa business.

We started with his own history in the field and the evolution of voice and AI technologies.

When you look at your journey to Amazon

and your 10 years with Amazon,

can you just give me a thumbnail sketch of your life

and how you got to this point?

Absolutely.

...