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Hello. Hello and welcome to the big technology podcast, a show for cool-headed, nuanced conversation, the tech world and beyond.

And Boyd, we have a pack show for you today.

We're going to actually try out a new format.

We'll do some news at the top and then move to analysis in the second half with a new guest.

Our first guest today is going to be Adrian Jeffrey.

She's an investigative reporter at the markup.

We're going to talk about this bombshell Amazon story that she and a fellow reporter at the markup dropped.

And then in the second half, we'll have Renee Deresta come up up and speak with us about what she calls amplanda, amplified propaganda coming from the bottom up and not from the top down. But first, let's speak with Adrian. Adrian, welcome to the show.

It's great having you here. Hi, Alex. Thanks for having me on. Yeah, thanks for being here. You are the

lead byline on one of two bombshell

stories about Amazon this week that both focus on the company's private label brands. These are the

brands that come from Amazon that are fairly indistinguishable from the rest of the brands on the

...