Early Prime Data looking positive for Amazon, consumers spending 6.4 billion dollars on the first day.

That's up almost 6% from last year.

And driving the single biggest e-commerce day so far in

2023 all of that according to Adobe joining us now for a read on Prime Day and

the consumer more broadly Jerry Storch former Target vice chair what does Prime Day

Jerry say about broader consumer?

You think, you read into these numbers?

Well, I think Prime Day is going to be good. I think it's going to be up, hopefully,

you know, good double digits and

amathons put a lot into it they've advertised it very heavily they want to show

they can show a game and all the other retailers are piled on the question is

that where their prime day is going to be good it It'll be you know 13 billion dollars 14 billion dollars worth of sales

And if you think about that that's almost as much as a retail like Nordstrom's or GAP or Coles does in the entire year.

So that would just be Prime days.

But having said that how much of that is pulling sales

forward from later in the air, that's what we really want to know.

And some of it, no doubt, was also deferring sales because they've been

advertising for some time. So the event will be successful. What does it say

about the rest of the holiday shopping season? We don't know yet. That's what I'm

wondering and what does it say about the state of

the consumer which you've been kind of bearish on right Jerry and saying

that the consumer is more strained than everybody thinks that the

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