The Bloomberg Sustainable Business Summit returns to New York on October 5th,

featuring leaders driving innovation in sustainable business and finance.

Looking at the latest trends in green financing and ambitious ESG goals,

speakers include executives from KKR, Macy's, Green Giants, C-16 Sciences,

Environmental Defense Fund, and more.

Summit Advisor, Principal Financial Group.

Visit BloombergLive.com slash SBS and Y slash radio to learn more.

Jeff Adams is a computer scientist. In 2011, he was at a really tiny startup,

just 13 employees called YAP. They were working on technology that could transcribe voicemail

into text messages. And then one day, Jeff's very godmother showed up in the form of executives

from Amazon. We went to a show and some people from Amazon came and talked to us

and they might be interested in possibly even acquiring us. And I thought, that's absurd.

What could Amazon possibly be interested in speech for? Maybe they want you to be able to,

you know, call up on the phone and order a book.

Jeff figured the talks wouldn't amount to much, but over the course of the next few months,

they became serious. Naturally, he wanted to know why Amazon was interested.

They said, you know, don't ask. It's our business. And I thought, well, it's going to be

my business, too. And you might want to know whether we can do it.

But they wouldn't say anything. They said, I'm sorry, we're not at liberty to discuss any of this.

There was one hint that Amazon would give.

So one of the things they did let us know was that the guy who was kind of running this was Greg Hart,

who we knew was the right-hand person of Jeff Bezos. So they go to all the meetings with them.

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