4.8 • 793 Ratings
🗓️ 26 February 2018
⏱️ 39 minutes
🧾️ Download transcript
Devin is the Co-Founder and CEO of DSquared International LLC, an eCommerce company specializing in consumer brands. He is a ninja when it comes to building brands on the Amazon platform. He is currently best-known for his Grillaholics line of barbecue products..
Amazon is a great platform for minimizing the friction between creating a product and connecting it to consumers. But how can you scale up and make a big splash in an ocean of global competitors?
That’s why we approached Devin Dorosh, who has hit some awesome goals and brand recognition, to share with us tips that you can use now in your Amazon strategy - and maybe even get featured on television.
Stay focused on the things that you do well. Devin made sure he launched products that fit the niche he was targeting, with branding consistent with message. He kept rolling out more products, but focused on doing things well on Amazon (his strong suit) instead of getting distracted with new marketing techniques.
Treasure your interactions with your market, both positive and negative. Devin has a policy of replying to every single Amazon review his products get, whether they praise his goods or criticize them. This helped him build a feeling of real connection with his target market, pushing his brand to best-seller status on Amazon with great reviews.
That unique touch Devin takes with his audience is what got him noticed by Rachael Ray’s television show, getting his products and brand in front of the mainstream television-watching population.
Keep to a long-term vision to motivate you through your short-term goals. Growing your business can be a grind. Devin even found himself managing his supply chain during his honeymoon, when inventory matters became time-sensitive. But Devin stays motivated by thinking about the freedom he can give himself, his spouse, and his future children through the strong financial safety net he’s building.
We wish you the best of luck on your own Amazon business journey!
Key takeaways:
Find out more about Devin at www.devindorosh.com
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0:00.0 | To me, it's that freedom to wake up and do what I want when I want, work on what I want, |
0:07.9 | when I want, and as long as I want to some extent, but also to have that passion behind |
0:12.4 | what I'm doing. |
0:13.2 | You know, I absolutely love e-commerce and everything with it and learning, you know, marketing |
0:18.4 | and all of the things that it takes to really grow and |
0:21.5 | scale an e-commerce business. |
0:27.4 | You're listening to Freedom Fastlane presented by Capitalism.com. |
0:31.7 | This is the show about building businesses and investing the profits so that you can live |
0:36.9 | life on your terms. |
0:39.4 | And now your host, the future owner of the Cleveland Indians, Ryan Daniel Moran. |
0:49.3 | Yo, what's up, Fastlaners? Listen, you hear me say all the time that I'm very proud to have been a part of the journeys of over $100 million businesses. I'm very proud of that. And we've recently set a goal at capitalism.com to create 100,000 deca millionaires. I kind of figure at this point, |
1:17.3 | if we've created hundreds of million dollar businesses, that only time is a factor between |
1:23.4 | that and creating deca millionaires. And the goal is 100,000 deca millionaires throughout my career. |
1:31.0 | So today, we're going to be meeting with one of those 100, and we're going to hear about the |
1:37.0 | plan to go from one. It's actually more like two and a half to 10 million over the next couple of |
1:43.5 | years. So we're going to lay out the plan of how Devin Dorish went from working the regular 9 to 5 job, |
1:51.7 | doing okay for himself, but being dissatisfied with it, all the way to getting to a million dollars, |
1:57.4 | to $2 million, and is now moving from to $10 in a brand that sells grilling products, |
2:04.4 | grilling accessories called grillaholics. Devin has a very humble beginning. He's still very |
2:10.7 | humble about his success, but he is one of those people that continues to keep a big vision in sight and moving toward it |
2:19.3 | every day. Where you're going to benefit from hearing from Devin is you're going to hear the |
2:24.8 | type of mentality that it takes to push to that first million and beyond. You'll hear that his |
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