Real quick, guys, if you can think about how you found this podcast, somebody probably

tweeted it, told you about it, shared it on Instagram, or something like that.

The only way this grows is through word of mouth. And so I don't run ads, I don't do sponsorships,

I don't sell anything. My only ask is that you continue to pay it forward, do whoever showed you,

or however you found out about this podcast that you do the exact same thing. So if it was a review,

if it was a post, if you do that, it would mean the world to me and you'll throw some good comment

out there for another entrepreneur. Good morning, everyone. And welcome to the Jim

Sugars podcast. I'm here having a cup of coffee with Charlie, who is aggressively biting my finger.

Charlie's my dog, for those of you don't know, he's a tiny little,

any bitty dog, for like my wife's dog, but now he just clings to me. Anyways, the topic I wanted

to bring up today is basically about serving customers. And I think most people have probably heard

a million things on this topic. And so I'm going to try and take a little bit of a different approach,

or at least a more tactical approach. One of the things that I've seen within the coaching space,

and even blog posts and content that's out there, is that a lot of gurus and guides or whatever

we'll say, yeah, you've got to serve your customer the highest ability. And it's not that it's

not true. It is. But what that is, it's kind of like general theory. And I just don't see many

people like getting wealthy on that. You know what I mean? Like no one's been like, oh my god,

I need to serve my clients at a higher level. Like duh, you know what I mean? Like they don't think

about it like that. So the reason that all the guys that we coach have like just such immediate

turnrounds is that like we don't really do much strategy. We do a lot of tactics, which is like,

okay, wave your initiation fee, ask for referrals if they, you're sorry, like, you know, have an

initiation fee, and wave it if they give you the name of three friends. It's something that's

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