Ted Audio Collective.

Audio Collective.

This is Design Matters with Debbie Millman from Design Observer.com.

On this program, Debbie Millman talks with Amanda Mickle and Amy Webb,

co-founder of Spark Camp, about how they've redesigned the traditional conference and

about their methods for having a lasting effect on participants.

We've studied the psychology of groups and we know that in order for us to achieve a situation where we get people really

talking openly and honestly there has to be a psychological breakdown.

Here's Debbie Millman.

Earlier this year Amy Webb came on Design Matters to talk about data, a love story. Her book about how she expertly played the internet dating game to find her husband.

Today she's back, but to talk about an entirely different project she's involved in.

Three years ago, Amy and some colleagues founded Spark Camp, a redesign of the

traditional conference. The idea is that the old way of doing conferences

needed to be reimagined to encourage a higher level of collaboration.

Amy Webb is the CEO of Web Media Group, a digital strategy agency that focuses on near-term emerging technology trends.

She's joined by Amanda Mikkel, the open editor for The Guardian U.S.

Amy and Amanda, welcome to Design Matters.

Thank you.

Thank you.

Amy, as I mentioned in my intro last time I saw you,

you were here on the show to talk about Data,

A Love Story, your best-selling book,

...