Welcome to Darin Daily On Demand, your most trusted resource to help you become better

every day.

Here's your success mentor, Darin Hardy.

Good morning.

Today I'm going to take one of your submitted questions and attempt to provide you with

some hard earned wisdom.

This one comes from Glenn Williams, who asked, what are your best strategies for word

of mouth marketing and how have they served you building up your various companies?

Okay.

It's a good question, Glenn, because whether you know it or not, statistically, 65% of

all new business comes from referrals and word of mouth.

But it is the most neglected and underattended area of most businesses.

Tons of time, money and meetings are spent on lead generation, traffic conversion, Facebook

and Google advertising, search engine optimization, direct mail and other forms of advertising.

Yet it is proven that consumers rely on word of mouth up to 10 times more than paid media.

And it delivers three times the result.

Yet, it gets less than 10% of the resources, effort and creative attention by organizations

and their leaders.

Y'all see in the problem here?

And heads up.

Word of mouth is critical in these days where people have learned to tune out most marketing

and advertising.

...