A friend of mine sent me a message.

This is about to get good.

These are the segments I like.

You are completely naive about how much time and effort, thought and

resources and average family expends on securing groceries. It's a big deal.

Let me say

I am naive in that because my wife does everything

I don't perhaps appreciate the time and effort that goes into it. That is true. But I will say I grew up in a household of coupon cutters.

Ramon, does it bother you when people say coupon?

That irritates me.

Ooh, it irritates me.

A coupon.

Anyway, my mother was a coupon cutter. She was a coupon cutter and organizer.

And for those of you old enough to remember the old kind of, well it's not a roll decks, it was a box. It was about three inches long and maybe three inches high and it had letters in it and she would file stuff by the you know ABCD

Everything would be organized some of you may have noticed our phone number is 713991,000.

The reason is I was the nerd who would volunteer to work in the library and I loved the

Dewey Decimal System because before you had an internet, the way you brought

order to a wide range of books was that you had a classification system.

I love order amidst the chaos.

There's two types of people, those who do and those who don't.

And those who don't can be creative artists they can do a lot of things

but you don't want to put them in a position where they need to order things and

...