AM Show HR 3 - The Rest Of Our Conversation With The Master Enchilada Roller
The Michael Berry Show
KTRH
4.8 • 2.3K Ratings
🗓️ 24 January 2025
⏱️ 33 minutes
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| 0:00.0 | Russell Ibarra is our guest. |
| 0:03.2 | You know, it's funny how serendipity, I suppose, the line he was on gave out just as I looked up and realized we're up against a break. |
| 0:14.4 | So it could not have worked out better. |
| 0:16.5 | We've got him back, though. |
| 0:17.2 | Russell Abara is our guest, and we're talking business secrets, the secrets of the secret sauce, as I like to call it, of what makes your business run. |
| 0:26.4 | And Oracle, the fellow at Oracle who is behind NetSuite, which is their AI machine learning package for business owners, is a fan of the show and loves what we do and wanted to sponsor when we have |
| 0:38.6 | business interviews. And we said, absolutely. And you can get the chief financial officer, |
| 0:44.0 | the CFO's guide to AI and Machine Learning at netsuite.com forward slash my last name. |
| 0:50.4 | NetSuite.com, Barry. NetSuite.com slash Barry. Russell, you talk about Cibolo, Texas, |
| 0:58.9 | and opening a location in San Antonio, or outside of San Antonio, and that's not your core. |
| 1:05.3 | I mean, I can see the immediate challenge being most people there don't know what Greeningoes is yet. You've got such market |
| 1:12.2 | equity in the greater Houston area, and that's a lot of capital. To start in a location like that, |
| 1:19.3 | I know you're a guy that studies and learns and asks a lot of questions. How do you ramp up |
| 1:24.9 | your name ID to get people in the door? |
| 1:28.1 | Well, I believe, for starters, our building will have a lot of curb pills, so we're going to deliver there for sure. |
| 1:36.5 | And, you know, we went to, our furthest location now is college station. |
| 1:41.8 | Only you could almost say that's kind of Houston in a way because |
| 1:44.6 | how connected the two cities are. But College Station was our number two volume store in |
| 1:50.9 | 2024. And so that tells us a couple of things that the brand has definitely market recognition already and being that far away from the |
| 2:06.1 | Houston market but suburbs again I think we can we can we can thrive there and we'll know |
| 2:13.1 | soon enough because we'll be opening in civil lawolo, hopefully by the end of next year in |
| 2:18.2 | 2026. And as a matter of fact, we had a meeting today on the site layout. It's going to be a |
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