It's that time.

Lock and load.

The Michael Derry Show90 on the dial.

The call letters are KBME.

And even though it's a sports station today, in years past, it was an oldies station,

when oldies was a relatively popular format on the radio.

And there was less focus in those days on young listeners.

Radio, like many things in American society, is obsessed with selling to young people because ad agencies are obsessed with selling to young people.

Doesn't bother me one bit because we don't dominate in young people.

We dominate in 40 plus.

We do okay at 25 plus.

We get stronger at 35 plus.

We get much stronger at 40 plus.

And at 50 plus, we kill it.

But the ad agencies, which are not my friends, and I'm certainly not theirs,

the ad agencies are comprised of 23-year-old girls that just graduated,

daddy paid their way through A&M or U.T, and they do the ad buy for companies and they deal with a sales rep within the radio companies

and they ask for the numbers of people say 18 to 34 or at most 25 to 54 and that's what they build their ad buy around.

How many people listen to that?

It's completely quantitative.

How many people listen?

But we don't kill in that demographic.

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