It's that time.

that time.

Lock and load.

The Michael Vary Show is on the air.

Today's Michael Berry Show is sponsored by The McDleT.

The McDleT, short for McDonald's lettuce and tomato

was a hamburger sold by McDonald's in the 1980s.

It was introduced to keep the hot and cold components

of the burger separate until the moment of consumption, ensuring that the hot part stayed hot,

and the cold parts stayed cold. This was achieved through a specially designed two compartment styrofoam container.

The McDelT's packaging featured two distinct sections,

one for the hot components, the beef patty and bottom half of the bun, and one for the cold

components, lettuce, tomato, pickles, cheese, mayonnaise, and the top half of the bun.

This design aimed to prevent the common issue of soggy lettuce and tomatoes,

promising a fresher and more satisfying eating experience.

McDonald's heavily promoted the McDeal with a memorable marketing campaign that included a catchy jingle in commercials featuring actor Jason Alexander who had later gained fame for his role as George Costanza on the TV show Seinfeld.

The slogan, Keep the Hot Side Hot and the Cool Side Cool, encapsulated the primary

selling point of the McDylt. Despite its initial popularity, though, the McDylt faced criticism for its use of styrofoam packaging.

By the late 1980s, increasing awareness and concern about environmental issues led to a growing

backlash against the use of non-biodegradable materials.

McDonald's, responding to public pressure, decided to discontinue the McDleT in early 1990s.

Hey, you say you're getting tired of lettuce and tomato hamburgers in this town that don't quite make it?

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