Alpyn Beauty - Hydrate, Nourish, and Help Skin Flourish
The Story of a Brand
Ramon Vela
5 • 145 Ratings
🗓️ 13 December 2021
⏱️ 32 minutes
🧾️ Download transcript
Summary
**This episode is brought to you by MuteSix, Sendlane, StoreYa, and Justuno**
“Finding new plants that hydrate, nourish, and help skin flourish” is what sets Alpyn Beauty apart from others. In part 2, Kendra Kolb Butler, Founder of Alpyn Beauty, continues talking about their ingredients.
As per Kendra, hydration is the key to good skin, and that's why everyone should start with a good moisturizer. She advises that going from thinnest to thickest when using skincare products is suitable for the skin. According to her, great skincare products can be fun because you can see the difference right away.
The brand's skincare products are built for rough environments. During the pandemic, Shutting down stores helped Kendra focus on the brand’s products more. She also suggests that it's hard to find balance in life, and it’s worth it to follow your dreams and passion.
She talked about:
* Baseline for skin
* Shutting stores down
* Alpyn Beauty products
* Introducing new plants
* Educating customers
* Balancing life
Join Ramon Vela and Kendra Kolb Butler as they break down the inside story on The Story of a Brand.
For more on Alpyn Beauty, visit: https://alpynbeauty.com/
Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify.
*
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For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand
*
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*
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Transcript
Click on a timestamp to play from that location
| 0:00.0 | Recorded at Mute Six Studios. |
| 0:07.6 | This is not your average entrepreneur or e-commerce podcast, and he's not your average host. |
| 0:14.0 | This is the story of a brand with your host, Ramon Vela. |
| 0:21.5 | So what I'm trying to do with these products and every product that we create is we're |
| 0:25.9 | looking not only at things that have been used in skincare before from the wild plant angle |
| 0:30.6 | like chamomile, borage, calendula, sage, arnica, but finding new plants that have never been |
| 0:36.3 | introduced to skincare formulas. |
| 0:38.4 | So one of my favorite most recent introductions is our wild Huckleberry eight acid polishing |
| 0:44.4 | peel. |
| 0:45.3 | And wild huckleberries grow all over this mountainous region. |
| 0:50.1 | I mean, they are, when I moved here from New York, I was like, what is this town's |
| 0:53.7 | obsession with huckleberries? |
| 0:55.1 | Like, there's huckleberry jam, there's huckleberry crocheted pillows. |
| 0:58.5 | There's like a huckleberry was ever. |
| 1:00.3 | I didn't even know what a huckleberry was coming from Manhattan. |
| 1:03.8 | But I got out here. |
| 1:05.3 | Yeah, and I started to look at the huckleberries. |
| 1:07.5 | And then as we started harvesting the fruit, I'm like, wow, this isn't only delicious, |
| 1:11.9 | but the vitamin C levels in these berries are off the charts. |
| 1:19.7 | If all DDC companies were forced to turn off their Facebook ads, they'd be dead on arrival. |
| 1:25.6 | Why is that? Well, they overinvest in paid acquisition and |
| 1:29.3 | underinvest and retention. Luckily, Sendlane makes it easy to solve this problem. |
... |
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