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One, three. From Wondry, I'm David Brown, and this is Business Wars Daily on this June 9th.

Happy Friday, one and all.

Another day, another story about yoga pants. Just hear me out here.

A few weeks ago, we told you how Athleisure giant Lulu Lemon was fighting off dupes,

products that look and feel an awful lot like Lulu's, but retail for significantly cheaper.

Lulu took those dupes head on, hosting a swap in one of its LA stores,

where customers could trade in dupes for the real thing.

But while Lulu is battling cheap knockoffs,

another Athleisure company is quietly rising through the ranks.

Allo Yoga is, at least according to the Wall Street Journal,

quote, beating Lulu Lemon at its own game, end quote.

...