Welcome to Allocation Disorder.

I am Sam Staskell, joined as always by my friend and colleague Paul Tenorio.

And Paul, I only have one question for you today to start the show.

How about that apple?

Yeah.

How about that apple?

That's a really poor Goodwill hunting reference.

It took me a second to get it, but I got there eventually.

I thought about doing the Boston accent, but I chickened out.

Understandably. So name, pronunciations, and accents typically go poorly on this, on this

podcast. Usually it's me who's doing it and doing it poorly and you who is making fun of me.

So, you know, smartly just opting out of that one. I bailed. MLS is not having to bail.

They're only having to collect checks. This episode, to anyone that listens, no surprise what

the subject matter will be on Tuesday Major League Soccer announced groundbreaking new broadcast

deal with Apple that, to sources will see the tech

company pay the league a minimum of $2.5 billion over the next 10 years. Paul and I are going to

run down everything about this deal, how it's going to work, what it might look like, and of course, the impact that

it might have on MLS, both in the near and long run. So Paul, where do you want to start, man?

Should we just, should we just explain it? First of all, is that the best way to enter in?

Because there are, it's kind of a confusing deal. It's a little bit different than anything

we've seen in the past.

Yeah, I think it is confusing.

...