Hi everyone, I'm Hilary Kerr, the co-founder and chief content officer of Huatware, and

this is Second Life, a podcast spotlighting women who have truly inspiring careers.

We're talking about their work journeys, what they've learned from the process of setting

aside their doubts or fears, and what happens when they embark on their Second Life.

Today, I'm joined by the co-founders of Blended Strategy Group and, Nez Deodorant, Allison Statter,

and Sherry Joir.

Allison and Sherry founded Blended Strategy Group in 2015 as a celebrity and influencer

marketing agency, and since then, the company has evolved to include services in integrated

marketing, PR, social media, and more.

Along the way, they've helped build numerous brands, including Give Beauty by Gwen Stefani,

and Jennifer Meyer, Fragrance, and Beauty.

But just last year, they set out to create and develop their own brand, Nez.

Nez is a line of aluminum-free deodorants that are customized by the occasion.

There are three types of deodorant, and each come in both a bright and a smoky version

and are sold direct to consumer and in retailers like Urban Outfitters.

But, before Allison and Sherry were teaming up to disrupt multiple industries, their careers

looked a bit different.

After graduating from Harvard Business School, Sherry went on to become a founding member

and the head of global marketing at the lip balm company EOS.

Meanwhile, Allison was working at AESOP Music Management, managing artists like Jennifer

Watson, Jewel, and Mariah Carey.

While working together to book celebrity and talent for EOS, the two realized they could

...