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This is Masters in Business with Barry Rittoltz on Bloomberg Radio.

This week on the podcast, I have a special guest.

Her name is Allison Trigger, and amongst other things, she is the author of a book that I took with me on vacation and absolutely found in intriguing.

My version is just demolished because I plowed through it on a beach in Turks and Kekos, and really despite everything going on around me, I kind of ignored it and just worked my way through the book.

I love the title, and Economist walks into a brothel, which really has nothing to do with sex and everything to do with finding ways to do risk reward analyses in really unusual places.

Whether it's big wave surfing, or horse breeding, or poker playing, or paparazzi, there are all these unusual situations where we don't really think about the risk reward analysis, but really the details of that have a major impact on how these industries and these individuals progress.

And once you start looking into that, it changes the way you look at everything from insurance to annuities to hedging to market based portfolios risk permeates everything we do.

And most of us just don't give it enough time and thought to recognize the dangers and advantages it potentially can afford us.

So if you're at all interested in filling the blank, investing insurance, understanding risk, understanding what happens in a brothel from an economic perspective, I think you're going to find this to be an absolutely fascinating conversation.

So with no further ado, my interview with Allison Trigger.

This is Masters in Business with Barry Rittoltz on Bloomberg Radio.

My special guest this week is Allison Trigger.

She is an economist and adjunct professor at NYU, a journalist at Quartz co-founder of Lifecycle Finance Partners, which is a risk advisory firm.

She is also the author of an economist walks into a brothel and other unexpected places to understand risk.

Allison Trigger, welcome to Bloomberg.

Thank you for having me.

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