Allan Dib: Lean Marketing

FranklinCovey On Leadership with Scott Miller

FranklinCovey

Business, Management

4.9 • 851 Ratings

🗓️ 26 July 2024

⏱️ 37 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Allan Dib, author of the bestselling book The 1-Page Marketing Plan, returns for a second time. Allan discusses his new release, Lean Marketing: More Leads, More Profit, Less Marketing, and shares the nine principles of lean marketing. He emphasizes the importance of having a clear target market, message, and media strategy, as well as the value of creating goodwill and adding value to customers. Allan also highlights the common traps that leaders fall into in marketing and provides practical advice on filling leaky buckets. 3 Leadership Actions to Amplify Your Organization's Impact: Download our guide for three actions your leaders can take today to transform your teams' efforts into high-value results.

Transcript

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0:00.0	Hello and welcome back to Franklin Covey's twice weekly podcast on Leadership
0:14.8	with Scott Miller. That's me. I am your host an interviewer each week, six years
0:18.8	nearly 400 episodes where this podcast comes to you on Tuesdays and Fridays where each
0:25.0	each week, twice weekly we curate what we think are hyper-relevant practical
0:29.8	inspirational, aspirational interviews
0:32.4	with thought leaders who are experts in their domain.
0:36.1	Sometimes they are people who know the culture business extraordinarily well.
0:40.0	Maybe they are academics that are teaching business principles.
0:43.6	Perhaps they are leaders of businesses
0:45.4	that are entrepreneurs that are helping you learn
0:47.7	from their mistakes.
0:49.3	And occasionally, we invite a guest to come back for a repeat.
0:54.2	It's rare because the podcast has become, you know,
0:57.6	robust enough now where I receive about 40 books
1:01.2	every week at my house from publishers, agents, and publicists, an occasional
1:05.8	author asking if we would feature their thought leader on this podcast.
1:10.4	This is not a book review podcast.
1:13.0	This is a leadership podcast.
1:14.5	However, oftentimes there's a correlation between an expert
1:18.0	and they've written a book.
1:19.2	Well, today at my invitation, we have invited back for his second appearance, Alan Dib, who you know as
1:26.1	the author of what is often referred to as the best selling book on Amazon are on the topic of marketing.
	...

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