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Culture Study Podcast

All Your Questions About The Weird World of Kids' Toys

Culture Study Podcast

Culture Study Podcast

Society & Culture, Arts

4.5789 Ratings

🗓️ 18 December 2024

⏱️ 43 minutes

🧾️ Download transcript

Summary

As an Registered Auntie, I get to watch kids’ toy trends from the backseat. I’ve bought annoying things (sorry, parent friends) and learned how to play new things (Beyblades, I rule) and passed down precious things (all of my My Little Ponies from the ‘80s). We could talk forever about the merits of various toys, past and present, but your listener questions this week underline that there’s also a tremendous amount of anxiety and class signaling absorbed by kids’ toys.So this episode, featuring toy expert Youngna Park, has it all: light nostalgia, unpacking the obsession with wooden toys, getting to the heart of why grandparents give “junky” gifts, and, of course, talking about what kids actually like when it comes to toys. If you didn’t have Big Toy Feelings before, you will after this one.Show Notes:You can find more about Youngna’s work here — and I strongly recommend subscribing to her newsletter, which always has my favorite writing about parenting and kids cultureHere’s where you can find all of Youngna’s New York Mag age-specific gift guides, amassed in part by interviewing actual kidsFollow Youngna’s Instagram side project for kids’ books recsThe Fisher Price Chatter Phone!!!The truly preposterous dog crate I mention in the episodeYoungna and I both love/cite Hanna Rosin’s 2014 essay The Overprotected Kid (gift link!)The Wall Street Journal article about Lovevery capitalizing on kids’ anxiety (no gift link, but you can Pocket)The amazing gift guide site that Youngna mentions is The Kids Should See This!Youngna sent this follow-up note re: recs for young kids:For stacking cups, I can't find the exact ones my kids had but something like these. There are so many varieties in both muted scandi, and primary palettes. These ones also look cool and are made of silicon (but prob not great for the beach, then). These squeaky eggs are like a drug to small children. I think something about noise, surprise inside, fitting shapes into shapes, etc. High success rate as a gift. For first drawing stuff, these chunky paint sticks are great — vibrant, easy to hold, don't dry out.Recent hits with Melody’s one-year-old twin nieces include a thing we call “Long Book” and this Melissa & Doug busy boardWe’re currently looking for your questions for future episodes about:RUNNING CULTURE (you can take this in any direction you’d like — good, bad, ambivalent, we’re talking to Raziq Rauf so it’s gonna rule)The rise of therapy speak, how therapy manifests on social media, etcPivoting from my beloved Paul Mescal…..can we just talk about Irish Pop Culturification (including Paul)Budget Culture + Specifically Budget Rules You Want/Need To Destabilize or Break EntirelyGetting into old movies!!!! Tell us why you want to get into them, why you find it difficult, and a few recent-ish movies so we can hand-pick recommendations for youContemporary ideas of self-care (remember this newsletter?)Dad culture, whatever that means to youPre-teen influencersAnything you need advice or want musings on for the AAA segmentYou can submit them (and ideas for future eps) here (this is the subscriber-only form!)For today’s discussion: What big toy feelings did we not address? What did this discussion surface that you hadn’t thought about before?

Transcript

Click on a timestamp to play from that location

0:00.7

I was a very arts and crafts heavy kid.

0:03.7

I remember being obsessed with that like plastic string that you could make

0:08.5

lanyards out of as well as like embroidery floss of all types, which like my children

0:14.7

have recently gotten into friendship bracelets, like all that kind of stuff.

0:20.1

I remember having like one of those, it looks like

0:23.2

Saturn. It's like a ball that you can bounce on. And it's like a pogo, pogo, maybe. A pogo.

0:30.8

Yeah. Pogo ball was like very coveted, a scooter. Yeah, those are the ones that are really just coming to

0:36.4

mind. I was obsessed with my little ponies. My collection was a real mix of, I'm sure, like,

0:44.2

ones that were bought at a normal store, and then we got a lot of garage sale ponies. And that

0:49.0

was how we also got, like, their various places where they resided. I don't know how to, like, their home.

0:55.8

There was like, there was my little pony like barber shop and a my little pony mansion and all

1:03.9

that sort of thing. And I, in my, in my memory, they were always like just slightly worn and

1:08.9

degraded, but none the less precious precious and then the other one that's like

1:13.4

kind of a more like everyone remembers the commercial or like what was that weird toy I had a popple

1:20.7

oh yes yeah yeah and was obsessed with it just yeah like very of a moment. And I feel like the popple has not

1:30.3

come back, although it maybe should because people love stuffies. I mean, there's still time

1:35.1

for things to cycle back. This is the Culture Study podcast, and I'm Anne Helen Peterson.

1:46.3

And I'm Young to Park. I'm a writer. I cover children's toys. I read a substack about parenting

1:51.8

in the modern age, and I have a background in building digital products for children.

1:57.2

I will say this more as we go along, but I love the substack. I read it every week. I'm not a parent and I love it. So part of the reason I wanted to have you on the show is because you actually have a really interesting background in thinking about toys, not just like, you know, I could have a parent come on and be like, this is my opinion about toys, but you have thought a lot about how to create toys,

2:18.8

how kids interact with toys. So can you tell me a little bit about that? Yeah. So my background

2:24.2

before, like I've thought about physical toys is actually in building what we call what were

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