This is the Gary V. Audio Experience.

Gary, what's happened to Matt? Welcome to the NFT now podcast.

I finally made it.

That's right. That's right.

Right here.

To jump right in, man, I know you've always been big on finding underpriced attention.

NFTs aren't necessarily like a platform per se, but they do represent a new way to grow,

engage, and reward community.

Yeah.

How do you feel creators and brands can take advantage of the underpriced attention within NFTs to drive growth?

By doing the blueprint and obviously you know this, you were in the underbelly and you've gone on now to do it extremely well.

It's the same game.

If you believe that a thing is out there that allows you to tell your message.

And most people don't see it. You have to become deeply educated and understand it.

And then you have to be good at doing it. Right.

So I'll give you a historical reference.

The religious institutions in the world were the first movers on the printing press.

To this day, we are a religious based world because they underpriced armed print.

Right.

Like the television completely changed the geopolitical world.

Right. Like Ronald Reagan was running a media company out of the White House.

It changed people's perceptions.

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