Live from the Nazac Market State in the heart of New York City's Times Square,

this is Fast Money. Here's what's on tap tonight. Changing the game, an AI move from

Google could have major consequences for the digital advertising space

how it impacts all the players in the AI race in digital media.

We'll get thoughts from perplexi CEO Aravins Trinivas.

And trading poorly, that's the Chartmaster's assessment of one financial

heavyweight. What is causing concern and where the traders see this stock going

from here? Plus, we're counting down to tomorrow September jobs report. The stars

dim for constellation brands as consumers pass on a

second glass of Chardonnay and a weighty move by the FDA has shares of hymns and

her shedding some pounds. I'm Melissa Lee coming to you live from Studio B at the

Nasak on the desk tonight. Tim Seymour, Karen Fineman, Dan Nathan, and

Gai Dami. We start off with the new development that could transform the digital

advertising landscape.

Google announcing several ways

it is going to integrate ads into their AI search engines.

C, NBSC's Deidra Bosis got all the details.

Didra.

Hey, Melissa, so this has always been the multi-billion dollar question for Google.

How can it, on one hand, protect its existing search business, which is still its bread

and butter, while keeping up in a new generative AI world that gives you answers

in a very different way.

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