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This is Build for Tomorrow, a podcast about the smartest solutions to our most misunderstood problems.

I'm Jason Pfeiffer, and in each episode, I take something

that seems concerning or confusing today and figure out where it came from, what important

things we're missing, and how we can create more opportunity tomorrow. Have you ever had

this experience? You're in a conversation with someone, and you say something you are

completely sure is true. Maybe it's some interesting fact. Like, I don't know. Like you say,

a goldfish only has a two-second memory. And maybe the person you're talking to says,

really? And you say, really? But then you think, wait a second, do I actually know that that's

true? Then you start asking yourself questions. Do I actually know that or do I just think I know

that? Where did I even hear that? Does someone say it? Did I read it and where? And you realize

maybe this thing, you just said is true, is actually false. I will be honest, this happens to me a lot.

Sometimes I'll backtrack and admit that I'm not sure about the thing I just so confidently said

and maybe I'll even whip out my phone and do a little research, but mostly, I just carry on.

I think, does it really matter if it's true?

And yet, what if it does matter?

I'm going to make the case to you right now that it matters.

...