Hey everyone, on today's episode of the GaryVee audio experience is a keynote from 2014

from a business conference where Gary focuses on the idea of providing value to your consumer.

This applies to business owners as well as content creators. Gary talks about the power of

storytelling, understanding where to pay attention as marketers and consumers,

and how impressions data versus actual attention matter. Hope you enjoy this one. Have a great day.

This is the GaryVee audio experience. Let me start with this opening statement. I actually think

all of business, actually, all of life is completely predicated on providing value, right? That,

you know, if you don't provide value, like I don't give a f*** if you're the best marketer of all time,

if your product sucks, you're going to lose. Like you can do everything great and have every

tactic right and know how to do social perfectly and have the greatest landing page conversion funnel

you've ever seen and SEO your face off and all that stuff. But if when it gets to that point,

you are unable to build retention or word of mouth of scale of the network effect of the quality

of what you're selling, you cannot build a real business. You will ultimately tap out or slash

fail. And so my whole life has been predicated on the fact that I think about how do I bring the

most value possible for whatever I do. When my life took me into a place where my career was

predicated on selling wine, I wanted to sell it for the lowest price possible, have the best

possible customer service, recommend the best new wines that I possibly could because that was

how I could provide value. When I write books or speak, I always think about how can I just give

everything away. I don't want to sell anything. I want to give as much possible as that knowledge

I can because it becomes leverage to anything I may want to have long term. See, I'm very, very

predicated on running a marathon in a world that I think is running a sprint. I think when we think

about 2014 and when I think about the entrepreneurs in this room and marketers and the brands that I work

...