Hi, it's Chris from Under the Koch and we've teamed up with LiveScore for Mental Health Awareness Week.

Now, have you seen what Sunderland and LiveScore have done?

Because this week, they've replaced the famous Black Cat logo near the Stadium Alight with a black dog.

Now, many of you might know, the Black Dog is a common metaphor for depression.

And this subtle change is designed to do, I think, exactly what it will do,

and that spark conversation.

Because Life Score is raising awareness ahead, a mental health awareness week,

as the North East has the highest suicide rate in England.

Now, the foundation of light is the official charity partner of Sunderland and they run this

unbelievable suicide prevention project called a game of two halves. Now the gamer two half offers

the train men age 16 and over to become mental health ambassadors. They help reduce that stigma

and signpost support where it's needed. And listen, the message at the heart of this campaign is simple.

Take the time out to properly check in with the people around you.

And you can find more information at the foundationalite.com.com.

And search for a game of two halves.

Hats off to Sunderland and LiveScore what they're doing with this incredible campaign for such an important cause.

When we started our business, it was just incredibly complex and overwhelming. We had an online

store with thousands of skews, a big retail space, systems to sync. We spent thousands on

designers and technical staff to get it all working. We really needed a business partner to make it

simpler for us. And that

partner was Shopify. Shopify is the e-commerce platform behind millions of businesses around the world.

And about 10% of e-commerce in the US from household names like Mattel and Jim Shark to Brancet just

...