That's the genius of Apple design is that they make you products which you don't really talk about in like how good they are.

They just only talk about when they don't work as well

as they should because we expect them.

That is what I love about this company.

It's a little thing, just a little thing, not the U-Haa big bang announcement,

just the little stuff they do is so much more exciting for me. Oh, Hey everybody. I'm your host Stephen Pulverin and this is Hodinky Radio.

This week we're all about the Apple Watch. A couple weeks ago Apple dropped two new Apple

watches, the Series 6 and the SE, and there's been plenty of digital ink spilled on

them, tons of videos recorded, tons of podcasts, but we're going to give you one more

thing. I wanted to go a little deeper here. I wanted to go

behind the scenes, behind the spec sheets, and offer up some thoughts and opinions from the real experts. So I had to enlist the help of some friends and some folks in the industry to be my guide here. The first one up is Alan Die. He's Apple's VP of Human Interface design and he's the guy responsible for the team that designs

all the watch faces and basically anything else that you use to interact with your Apple

watch. We talk about why Alan and his team are still really interested in analog old school

horology and some of the challenges they face when trying to design watch face platforms

instead of set-and-stone faces.

It's a rare opportunity to get to speak with a senior executive at

Apple and hopefully this gives you a nice peek behind the curtain.

After that I sit down with two other Hotinky radio alums, John Gruber and O'Malley. They're both lovers and mechanical

watches. They're both real long-time Apple experts and I think they're uniquely

suited to speak on the subject. Plus I just like the guys. They're both really nice guys, really smart.

And as you'll hear, their friends and our conversation was quite lively. So we talk about Apple strategy, we talk about the hardware itself, we talk a little bit about the

solo loop watch bands and how to get them to fit right. I always make sure when I'm in

...