Hi, this is Aaliyah Lict and this is Leave Your Mark the podcast where I brew.

I've been wanting to do this episode for quite some time because it's truly a question

I get all the time and it's related to social media and the rules of engagement.

So this snack segment is going to go deep into the technicals of social media and

some of the rules and regulations that I follow in my own content. So without further ado,

here's just how I think about social media. And I hope this helps you in your own strategy.

I have a couple tried and true rules that I adhere to, and I've always done this.

The first is I don't have a content calendar, and I don't think that individuals should have one.

If you're working on a brand, of course, you need to have a schedule. There's

probably content approvals. But for individuals, and we're talking about personal branding here

today, don't think about a content calendar. Think about how you feel when you really have something to say.

So the first rule of engagement really is don't have a content calendar.

The second one is never post just to post.

A lot of people get caught up in this consistency. And of course, consistency is a great thing.

And obviously, the algorithm favors when you consistently post. But when you say to yourself,

oh, God, I need to post today. That is exactly how you end up posting content that falls flat.

Because if you're not feeling it in your gut, if you're not dying to say this thing

or share this thing, there's a reason.

And that is the reason that you shouldn't post it.

So do not post out of obligation.

Post out of passion, out of necessity, out of you're dying to say this thing. The other thing is that you have to really consider why you're

posting, whatever it is you're posting. And in my book on brand, I speak a lot about brand guardrails.

...