Aliza Licht, ON BRAND: Shape Your Narrative. Share Your Vision. Shift Their Perception.

Totally Booked with Zibby

Zibby Owens

Connection, Inspiration, Moms, Entertainment, Arts, Reading, Books, Parenting, Literary

4.4 • 602 Ratings

🗓️ 25 April 2023

⏱️ 27 minutes

🔗️ Recording | iTunes | RSS

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Summary

Zibby is joined by former fashion executive and bestselling author Aliza Licht to discuss her indispensable and entertaining personal branding guidebook On Brand: Shape Your Narrative. Share Your Vision. Shift Their Perception. Aliza reveals what it was like to be the voice behind Twitter’s DKNY PR Girl and the transition from corporate PR to entrepreneur, author, and podcaster upon leaving Donna Karan. She also shares the importance of building a personal brand that helps you stand out–face-to-face, over email, and on social media–and teaches us how to do it!

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Transcript

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0:00.0	Hi, I'm Zibi Owens, and you're listening to Moms Don't Have Time to Read Books.
0:06.7	This 30-minute podcast features a new author interviewed by me every single day, 365 days a year, for about 30 minutes.
0:14.9	I am also the publisher for Zibi Books, which publishes 12 books a year in fiction and memoir.
0:21.9	Our books are already out now.
0:23.5	You can check it out on ZippyBooks.com.
0:25.6	And we have a magazine called Zibby Mag where we have lots of wonderful essays and lifestyle
0:31.2	features.
0:31.8	That's at Zibbymag.com.
0:33.1	We have classes at Zippy Classes.com.
0:35.4	And I recently opened a bookstore in L.A. called Zibby's Bookshop
0:40.3	at 1-1-1-3 Montana Avenue at 11th Street in San Monica. I hope that you are able to enjoy some of
0:47.9	our other offerings. But this here podcast is the basis of all of it and started in 2018.
0:56.1	And no matter what I do, this is basically my favorite thing. Enjoy.
1:03.5	Elise Elicht is the author of OnBrand, Shape Your Narrative, Share Your Vision, Shift
1:08.4	Their Perception. She is an award-winning marketer,
1:11.2	best-selling author, podcaster, personal branding expert, and the founder of Leave Your Mark,
1:15.7	a multimedia brand and consultancy. She advises businesses and mentors, individuals, on brand-building
1:21.6	and career development, which we talk about on the show. Elisa leverages over two decades
1:25.7	of expertise in branding, marketing, communications,
1:28.5	and digital strategy in the fashion industry. She was named one of America's next top
1:32.5	mentors by the New York Times and business insiders top 20 most innovative career coaches.
1:38.1	On brand is a comprehensive guide to building your personal brand online and in real life.
	...

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