Hi, this is Elisa Likt, and this is Leave Your Mark the podcast, where I brew fresh career advice with some of my most inspiring and successful friends.

It's professional advice that you can action immediately, whether you're just starting out in your career or well on your way.

With a massive to-do list and a large cup of coffee, I promise that you can get it all done and still

have time to post about it.

I've been waiting to unpack the Blake lively. It ends with us drama for a month because I

wanted to see how this all played out.

So let's unpack it from a marketing and personal branding perspective.

For those of you new here, I'm Alisa Lict.

I'm an award-winning marketer, two-time author, and host of this podcast, Leave Your Mark.

And this is one of my solo episodes where I do a deep dive in a particular topic.

So let's get into, it ends with us and the marketing around this film.

The first thing that's incredibly off-brand is leaning into this whole floral theme.

For those of you who haven't read the book, Blake Lively plays Lily Bloom, who happens to be a florist. But this film is not a rom-com.

This film is about domestic violence.

The book is a serious book.

So to say, oh, let's make this super fun,

and you see Blake Lively in the promo

sitting in a fabulous outfit in front of a floral background and she's like

grab your florals grab your friends and come see the movie like it's going to be this amazingly

fun time is irresponsible and there's not even a trigger warning with that god forbid someone goes to

see this film and has never read the book and doesn't even know what this is about.

So how Blake herself promoted this film was really, really off brand for the subject matter.

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