From KCRW, I'm Kim Masters, and this is The Business. The new Netflix movie The Half of

it is writer-director Alice Wu's second movie, arriving a mere 15 years after her first

well-received indie project. She's been busy with other things, but it's also fair to say

she needs deadlines. This time she wrote a thousand-,000 check to the NRA, which she definitely

does not support, and told her friends if the script wasn't done in five weeks, that thing was

going in the mail. Like one time I tried to send an otter video to someone, and they were like,

why aren't you writing? And I was like, I just want to blow off steam. But it was like, yeah, it was like having a thousand agents, honestly.

Wu tells us why, despite her love of the old school theatrical release, she picked Netflix as the home for the half of it,

her coming-of-age dromedy that tackles a lot of issues, including love, self-discovery, and tolerance.

And she takes us through her on-again-off-again relationship with the industry,

which started when she quit her job at Microsoft to make the groundbreaking 2005 indie

saving face.

But first on the news banter, TV advertisers are changing the channel.

Stay tuned, it's the business from KCRW.

I am joined by my usual partner in banter, Matt Bellany. Hello, Matt.

Hi there.

So normally this time of year, New York is descended upon by reporters and advertisers,

and the networks put on the upfront presentations where they show clips from their new shows,

where they entertain advertisers and try to win them over to back returning and new programming that will be coming online in the fall.

This is a place where, you know, big events, big venues, Lincoln Center or Carnegie

Hall if you're CBS. But this year, it's course, it's all having to be virtual and the networks

are taking different approaches and some of them are doing bigger online presentations. Some of them

...