Algenist - When You Promise & Deliver, You Build Trust

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 18 July 2019

⏱️ 48 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

When working with her team to develop new products, there are two questions that Rose Fernandez, CEO of Algenist ask, "How is this product going to change the customer's life and How is it going to be compelling to the customer"? These are the types of questions any business should be asking. However, for Algenist, answering those questions with performance-based products is the #1 reason customer's buy and that reason is Trust. As Rose says it, "promise and then deliver on that promise, is the surest way to build trust with your customer". Do that and they will buy again and again and again.

In Part 2 of this feature, Rose shares with us the questions and philosophy around building trust with a customer and why it has made Algenist who it is today. She also shares why "being zen and staying connected and present" helps with your leadership (and stress), how to find positive influence everywhere around you, why her two children and four boxers are the best leadership training, and what new product categories are in store for Algenist.

Listen while Ramon Vela interviews Rose Fernandez in Part 2 of this 2 Part episode and hear Rose share the inside story of a brand.

For more on Algenist visit: https://www.algenist.com/story

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Visit our Sponsor: https://www.retentionscience.com/

Transcript

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0:00.0	Recorded at the Retention Science Studios.
0:08.5	This isn't your average entrepreneur or e-commerce podcast, and I'm not your average host.
0:14.9	My name is Ramon Vela, and this is the story of a brand.
0:29.8	Being an entrepreneur is so stressful.
0:32.0	Now, you don't even have to be just an entrepreneur.
0:35.8	You can be an e-commerce manager, a digital marketer, or whatever.
0:40.0	Life is stressful, and it causes anxiety for so many people. And I don't know about you, but I wish I can be at that moment, that moment when you're on
0:44.9	vacation or holiday, and you've just finished your spa day and you feel so relaxed and so
0:51.1	stress-free and you want to capture that moment.
0:55.9	Well, now I think you can.
0:57.6	Let me introduce you to Holiday.
1:09.0	Holiday provides delicious premium hemp CBD Gummies guaranteed to help you sit back, relax, and release that stress and anxiety and enjoy every day like it's a holiday.
1:13.0	And what's more, what's important to me is unlike other brands, holiday sources sustainably and organically grown hemp for their products that will
1:18.4	make you feel no high, but all chill. So they've got a lot of options for you. They've got a one-time
1:25.1	purchase option, but they also come in customizable
1:28.4	subscription service that delivers exactly what you need when you need it. So now you can recapture
1:34.5	that holiday by going to holidaycbd.com. Again, that's holidaycbd.com. You know what stinks?
1:44.8	It's spending all your freaking money on driving traffic to your site, but only converting
1:49.5	one or maybe 2% of them to sales.
1:52.3	Now, this is a really common problem, and fortunately, Privy is sitting out to solve this.
1:57.9	Over 300,000 loyal business owners trust Privy with list growth and increasing
2:02.2	conversion. So if you want to increase your average conversion rate, we've got a special offer
	...

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