Algenist - Performance Driven Skin Care

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 16 July 2019

⏱️ 33 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

For Rose Fernandez, her journey from working the counter at a department store to CEO of Algenist is a classic success story. However, if you would have asked her as a little girl if she wanted to grow up to be a CEO the answer would have been "NO". At the time, she simply didn't have any role models. That changed as she rose through the ranks of different brands within the beauty industry, noticing that many of the leadership were strong women. These many years later, she's now doing the inspiring at Algenist, an innovative, performance-driven skincare company.

In Part 1 of this feature, Rose shares with us why Algenist is different from other Skin Care companies and the origins of its now-famous "10-day claim". She also shares her experiences growing up in Whittier, California to a single mother and a working-class family and her advice to others in the beauty industry.

Listen while Ramon Vela interviews Rose Fernandez in Part 1 of this 2 Part episode and hear Rose share the inside story of a brand.

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Transcript

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0:00.0	Recorded at the Retention Science Studios.
0:08.5	This isn't your average entrepreneur or e-commerce podcast, and I'm not your average host.
0:14.9	My name is Ramon Bella, and this is the story of a brand.
0:29.8	Being an entrepreneur is so stressful.
0:32.0	Now, you don't even have to be just an entrepreneur.
0:35.8	You can be an e-commerce manager, a digital marketer, or whatever.
0:40.0	Life is stressful, and it causes anxiety for so many people. And I don't know about you, but I wish I can be at that moment, that moment when you're on
0:44.9	vacation or holiday, and you've just finished your spa day and you feel so relaxed and so
0:51.1	stress-free and you want to capture that moment.
0:55.9	Well, now I think you can.
0:57.6	Let me introduce you to Holiday.
1:09.0	Holiday provides delicious premium hemp CBD Gummies guaranteed to help you sit back, relax, and release that stress and anxiety and enjoy every day like it's a holiday.
1:13.0	And what's more, what's important to me is unlike other brands, holiday sources sustainably and organically grown hemp for their products that will
1:18.4	make you feel no high, but all chill. So they've got a lot of options for you. They've got a one-time
1:25.1	purchase option, but they also come in customizable
1:28.4	subscription service that delivers exactly what you need when you need it. So now you can recapture that
1:34.8	holiday by going to holidaycbd.com. Again, that's holidaycbd.com. You know what stinks?
1:44.8	It's spending all your freaking money on driving traffic to your site, but only converting
1:49.5	one or maybe 2% of them to sales.
1:52.3	Now, this is a really common problem, and fortunately, Privy is sitting out to solve this.
1:57.9	Over 300,000 loyal business owners trust Privy with list growth and increasing
2:02.2	conversion. So if you want to increase your average conversion rate, we've got a special offer
	...

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