Alfredo Hurtado Wants You to Know That No One Cares About Your Brand and Why He Believes in Unapologetic, Fearless Marketing

LEAVE YOUR MARK: Freshly Brewed Career Advice with Aliza Licht

Aliza Licht

Business, Careers

5.0 • 585 Ratings

🗓️ 30 January 2022

⏱️ 47 minutes

🔗️ Recording | iTunes | RSS

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Summary

Alfredo Hurtado's LinkedIn bio declares him "The most dangerous man in the world." Back in the early days of Twitter, he became infamous as the "Bad Boyfriend." This man breaks every personal branding rule in the book. Still, his fearless marketing tactics have worked for the many brands he has worked on, including Bacardí, Calvin Klein, Cerveza Sol, Gatorade, and Hennessy, among many others. Today, he's the co-founder of Swordmaker Studios and the creative director of HOLY JOE, a Los Angeles-based streetwear brand. HOLY JOE was accepted into Licensing International's inaugural Diversity and Inclusion Accelerator Program in 2021 and is now one of the fastest-growing Hispanic-owned clothing labels. In this episode, we dive into what it means to be a bold marketer and have an unapologetic view of who you are and how you show up. We also talk about what happens when it backfires. Alfredo's tactics are not for the weak, but there is a lot to learn from someone who doesn't care what anyone thinks and has truly made it his own way.

Transcript

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0:00.0	Hi, everyone.
0:08.7	It's Elisa Likt here, your host, and I'm so thrilled to share that my new book, On Brand,
0:14.3	Shape Your Narrative, Share Your Vision, Shift Their Perception, is out now.
0:20.6	I hope you'll pick up a copy because personal branding is for
0:23.9	everyone. It's for the new graduate starting out, the middle manager looking to level up,
0:28.9	the executive who wants to be a thought leader, the entrepreneur starting from scratch.
0:34.2	It's for anyone who wants to pivot or transition into something new. Because having
0:39.4	a strong personal brand means that your name gets dropped in rooms, you're not in, and that
0:44.7	you're thought of for opportunities that other people haven't even heard of yet. So pick up a copy,
0:50.4	and I can't wait to hear what you think.
0:57.1	Hi, this is Alie the Lict and this is Leave Your Mark the podcast where I brew fresh
1:01.8	career advice with some of my most inspiring and successful friends.
1:05.9	It's professional advice that you can action immediately, whether you're just starting out
1:10.2	in your career or well
1:11.6	on your way. With a massive to-do list and a large cup of coffee, I promise that you can get it
1:17.4	all done and still have time to post about it. I am really excited to welcome someone who I have
1:26.3	known for well over a decade. And this might be the first time
1:30.8	we are actually meeting in person. Is that true? Second time. We spoke about a year ago.
1:36.3	We did speak about a year ago. You're so right. But pandemic is, you know, really hazy. So for everyone
1:41.9	listening, Alfredo Orato is somebody who I met on Twitter back in the day.
1:49.4	And Alfredo was a renegade in the early days of Twitter and became known for his handle,
1:58.2	Bad Boyfriend.
	...

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