Who you are defines how you build.

This is the Entrepreneural Thought Leader series.

Brought you by Stanford E. Corner.

We're really excited to welcome Alexi Robeshow to ETL.

Alexi is the co-founder and CEO of this really cool company, Better Up,

a mobile-based platform that brings personalized professional coaching to employees at all levels.

Better Up uses evidence-based assessments and machine learning to match employees to coaches who can encourage lasting behavior change.

Now, prior to better up, Alexi was the director of product management at VMware,

leading all the product and design teams to build enterprise collaboration software.

Most of you know VMware.

He's also the co-founder and chairman of the youth leadership America,

a nonprofit that fosters peer-to-peer leadership development and civic engagement for high school

students. And I think he actually started this when he was in high school as well. This is an

amazing nonprofit that he got off the ground. And he earned a BA in political science and non-profit management

from the University of Southern California. Welcome, Alexi. Hey, thanks, man. Really excited to be here.

How you doing today? Good. How about yourself? Good. I'm doing great. And you and I've got a really

great Q&A session and dialogue to go. So let's get into it. So the origin of your story and why you built Better Up, and I'm really quite impressed with your really focus on preventative mental health, which is an often overlooked area. But from what I've read, it sounds like Better Up came out of

you connecting the dots between some really diverse interests and experiences. And I'd like to know

if you can give us a short sort of compressed version of that, the origin of the story,

how you connected those dots to find a venture that felt meaningful and important to you.

Sure. No, thanks for the opportunity. I think, you know, I'll keep it short because the origin

really does actually go back to high school for me. I find that I've been extremely fortunate and

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