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The Casey Adams Show

Alexandra Zatarain - Co-Founder of Eight Sleep

The Casey Adams Show

Listener.com Podcast Network

Business, Entrepreneurship

4.8637 Ratings

🗓️ 28 August 2024

⏱️ 48 minutes

🧾️ Download transcript

Summary

In this conversation, I sat down with Alexandra Zatarainv, the co-founder of Eight Sleep, a health and wellness company focused on sleep fitness. We discuss the importance of sleep and how technology can help improve sleep quality. We dive into the history of Eight Sleep, the challenges, and talk all things sleep fitness.


Learn more about Eight Sleep: https://www.eightsleep.com/


Connect with Alexandra: https://www.linkedin.com/in/alexandrazatarain/?locale=en_US


00:00 Introduction and Importance of Sleep

04:10 Inspiration and Early Days of 8 Sleep

08:16 Challenges and Lessons Learned

10:49 Product Validation and Crowdfunding

15:23 Working with a Partner in Business

22:51 The Impact of Influential Endorsements

26:08 Continuous Iteration and Improvement

30:23 The Potential of AI in Sleep Technology

36:24 Transforming the Bed into a Preventative Health Device

Transcript

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0:00.0

Welcome back to the Casey Adams Show. Today we are joined by Alexandra Zadarain, the co-founder of AteSleep.

0:08.2

Alexandra, thank you so much for coming to the show today.

0:10.7

Of course. Thank you for having me.

0:12.8

So before we dive into AteSleep, one, not only have I been an incredible fan of the product and user and customer for the last three years. But a question I wanted

0:21.2

to start this conversation with that, I found myself saying a lot to people is instead of saying

0:26.9

how have you been, like, how are you lately? How have you been sleeping lately? I think that's a great

0:31.7

question before diving into the conversation today. Well, you asked me how I've been sleeping.

0:40.6

I got back home. I live in Miami, and I got back home on Sunday after like a week of travel. So the last couple nights have been

0:46.6

glory as being back on my pod. That's just been so good when I'm back to my settings and my

0:51.7

pond and my pillow and my, you know, blackout room. It's,

0:55.6

it's been great. Yeah. Even doing, I remember when I first got my eight-slee mattress traveling,

1:01.8

it was sort of like I had fear of not only my home, but just like sleeping. You know, people

1:06.3

always miss their bed, but when you get an eight-slee mattress, I found myself just nothing

1:09.9

compares. So I love to hear that. And for people that sleep mattress, I found myself just nothing compares. So,

1:15.6

love to hear that. And for people that are listening, I mean, you guys have built such an incredible brand for maybe the couple of people out there that are like, huh, what is eight sleep?

1:20.1

I'd love for you to just give a high level overview before we really dive into the story.

1:25.4

Yes, of course. So eight sleep, the company is a health and wellness company

1:28.7

focused on sleep fitness. We essentially build technology products that will help people achieve

1:34.4

sleep fitness. So help you sleep better. We believe at AteSleep that technology can help you sleep

1:40.4

better. A lot of conversations out there say no and they say otherwise and say,

1:45.5

you know, technology gets in the way and whatnot. But the reality is technology has helped us to do

1:49.1

many things in our lives better, more efficiently, more effectively. So we started this company

...

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