Alexander Osterwalder (Author) - Tools for Business Model Generation

Entrepreneurial Thought Leaders (ETL)

Stanford eCorner

Business, Life Lessons, Creativity, Startups, Strategy, Thought Leadership, Education, Stanford University, Leadership, Challenges, Journey, Culture, Etl, Innovation, Founders, Stanford, Entrepreneurship

4.5 • 740 Ratings

🗓️ 25 January 2012

⏱️ 54 minutes

🔗️ Recording | iTunes | RSS

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Summary

Entrepreneur and business model innovator Alexander Osterwalder discusses dynamic, yet simple-to-use tools for visualizing, challenging and re-inventing business models. Osterwalder articulates how to use the visual language of his business model canvas framework, and shares stories of how this approach helps organizations of all sizes to better create, deliver and capture value.

Transcript

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0:00.0	You are listening to the DFJ Entrepreneurial Thought Leaders series, brought you weekly by the Stanford Technology Ventures Program.
0:10.3	You can find podcasts and videos of these lectures online at eChorner.standford.edu.
0:18.8	Today we have a really special speaker who has come to us all the way from Switzerland.
0:23.6	Alexander Osterweiler is the guru on business model generation.
0:29.6	And today we are honored to have him here.
0:31.6	He's got a very special day planned for you where he's going to get you guys all engaged with business model generation.
0:39.7	Without further ado, Alexander.
0:42.3	Thank you, too much.
0:46.2	Okay.
0:47.7	So, hello, everybody.
0:50.2	You know, it's funny actually to stand here because when I started out with this topic,
0:55.0	I got a phone call from somebody who wanted to work with me, who was in Geneva,
0:59.0	and I lived, you know, just around the corner.
1:01.0	And we were talking and he said, oh, I'd like to fly you over.
1:05.0	I asked, fly me over? From where?
1:07.0	Well, from California.
1:09.0	He said, why from California? I live just beside you.
1:12.6	That guy thought that ideas like business models can't come from Switzerland.
1:19.6	Ideas in entrepreneurship, they can't come from Switzerland.
1:22.6	But you know what?
1:23.6	Actually, there are some ideas that come from Switzerland that now with the business model topic that we're going to talk about, we went across the world.
1:31.5	So I'm going to talk a little bit about this idea of cracking the code of entrepreneurship,
	...

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