In today's insightful episode of the Braving Business Podcast, Tal Zlotnitsky and co-host PJ Benoit welcome the trailblazing Alex West Steinman, a powerhouse entrepreneur, speaker, and Co-Founder and Partner of The Coven. Recognized on notable lists such as Forbes 1,000, 40 Under 40, and Inc. Magazine’s 100 Female Founders, Alex embodies perseverance and resilience.

Born out of a deep-seated passion for championing underestimated communities, Alex has seamlessly transitioned from her role as Communications Director for advertising powerhouse Fallon to launching The Coven, a coworking beacon for women, non-binary, and trans individuals. With the audacious vision of its four co-founders, The Coven emerged as a crucible for radical change, enabling members to embrace their power and foster transformative impacts in their spheres.

Juggling the challenges of entrepreneurship and parenting, Alex’s journey is a testament to the indomitable spirit of women in business. Navigating through the turbulence of the pandemic, she and her team quickly adapted, pivoting from a physical community to a burgeoning digital space, ensuring continuity and safety for the vast member community. This pivot wasn't just about survival but became a dance of growth, leading to expansive plans both domestically and internationally.

Delving into topics ranging from the nuances of franchising to raising an impressive seed round, today’s discussion promises profound insights. And while business strategies and initiatives lie at the heart of the conversation, Alex’s core message resonates deeply: "On the other side of fear is freedom." As we journey through her experiences, stories, and advice, listeners are bound to be imbued with a sense of empowerment and inspiration. Prepare to be enlightened, entertained, and most importantly, emboldened to brave your own business challenges.