TikTok is the new social media platform that has taken the world by storm. Once a platform exclusively used by dancers and teenagers, learn today how you can utilise the platform to grow your business empire. Rob is joined by Alex Stemplewski a TikTok sensation who quit his office job to become a full-time content creator with almost 11 million TikTok followers. Today Alex shares his formula for creating a viral video, how to create quality content and how to monetize TikTok.   KEY TAKEAWAYS Platforms will always start with a small group in mind. Eventually, the platform’s audience will broaden and it will become for everyone. Originally TikTok was for dancers and teenagers but slowly and surely it has become for everyone. At this point, you could be doing anything on TikTok, go viral and build up a following.   You have to be consistent. It is better to post something than to not post anything. Strive to make the content as high quality as possible. The production quality does not necessarily translate to a good video, if the concept isn’t viral then the video will flop. If you have a good message to put out there, that video can do really well even if it was filmed on an iphone.   Quality content is content that resonates with audiences and that creates engagement that allows the algorithm to pick that video and make it go viral. Becoming viral is the hard part. Be intentional and formulate your videos so that you know they will perform well. Post so often that you start to piece together your own formula for a viral video.    The TikTok creator fund essentially pays you per view on your video, on a video that gets 4 million views, you would make $100-$200. The majority of TikTok creators monetization comes from brand deals. This is when brands would like to showcase their product or service using the creator’s video. This is essentially advertising on behalf of the brand. One other way to monetize TikTok is by Audio Promos. This is where a musician approaches you to demo their new track in your TikTok video for a fee.   When you receive criticism on your videos ask yourself “Why do I need to waste my time responding to that comment?” Don’t allow that comment to waste your time. Ignore the hate and let them swing their punches at nothing, eventually, they will tire out. Let them go otherwise it will result in a waste of mental energy.   To create a personal brand means that people have an understanding of what you are all about. Your audience has an in-depth understanding of who you are; what your message is and the ability to recognize your true authentic self.   Disruptive means to break down a pattern and anything that people expect. To be disruptive is to interrupt the way people think something is going to go and shock them with a new way of doing things.   BEST MOMENTS “That’s when everything changed, the day I got my camera.”   “I want to take it to the next level. I have a very big vision.”   “It’s a free app, it doesn’t owe you anything, you need to work for those views and make better content, stop complaining.”   “A brand deal for a creator of my size can be 5 figures.”   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979   ABOUT THE GUEST: Alex Stemplewski picked up a camera for the first time in March last year. Today, he has more than 10 million followers on TikTok and has become known as the photographer who takes portraits of strangers in California. Alex Stemplewski, 31, documents the process on the video-sharing app and has gained fans through the simple yet heartwarming exchanges he shares with his subjects. TikTok- Alex.stemp Instagram- AlexanderTheGreat disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com