What if the biggest barrier to enterprise progress wasn’t a lack of ideas—but how those ideas are communicated? In this episode of Scouting for Growth, Sabine VanderLinden sits down with Alex Shevelenko, CEO and Co-Founder of Relayto, to explore why static PDFs and presentations are quietly holding organisations back—and why interactive, AI-led content experiences are becoming a strategic necessity, not a design upgrade. Alex’s perspective on digital content was shaped early. During an internship at Microsoft Office in the late 1990s, he noticed something that most leaders ignored at the time: customers increasingly wanted PDFs over PowerPoint and Word. Not because PDFs were better—but because they were easier to distribute. That shift set off a long-running tension between convenience and communication—one that Relayto now aims to resolve. At the heart of the conversation is a simple but uncomfortable truth: the more important the idea, the worse it’s often communicated. Trivial products are wrapped in clickbait and aggressive marketing, while genuinely transformational ideas are buried in static decks and dense documents. Alex argues that enterprises haven’t failed to innovate—they’ve failed to engage. Relayto flips the model by starting with the consumer of content, not the creator. Whether it’s a customer, partner, or internal stakeholder, modern audiences want interaction, not information overload. They want to explore, respond, and shape the conversation themselves. Using AI and no-code capabilities, Relayto enables teams to transform documents into living web experiences—measurable, adaptive, and designed for engagement. Leadership and entrepreneurship thread naturally through the episode. Alex reflects on how entrepreneurship isn’t always a choice—it’s something that calls you. Building Relayto has been about more than technology; it’s been about aligning belief with execution and giving teams the tools to communicate what actually matters. The discussion also looks forward. As digitalisation accelerates, enterprises can no longer rely on static formats to explain complex strategies, products, or transformations. Interactive content becomes a strategic lever—improving understanding, shortening decision cycles, and creating feedback loops that traditional documents simply can’t support. This episode is for enterprise leaders, innovation teams, and transformation executives who know their ideas are sound—but suspect their message isn’t landing. It’s for anyone grappling with engagement in a world saturated with information but starved of meaning. Because in a digital economy, progress doesn’t stall due to a lack of intelligence— it stalls when intelligence fails to connect. And that’s exactly what Scouting for Growth exists to challenge.