On this episode of the Playbook, I have Alex Scholes, co-founder and CEO at Four Ocean, and we're going to talk about why people buy the why.

Join me for all of this and more on the playbook.

This is Entrepreneurs the Playbook,

where each week I bring you some of the greatest athletes, celebrities,

and entrepreneurs to talk about their personal and

professional playbook to success and what made them champions on the field and

in the boardroom.

I'm your host David Melzer.

This is Dave Melcher with Entrepreneurs The Playbook

and I got a surf edition of the Playbook.

Alex Schultz, he is the co-pounder and CEO of Four Four Ocean and he is truly a compassionate capitalism.

He doesn't seem like he's old enough or experienced enough to have the wisdom that he does.

But welcome to the playbook, my friend.

Thank you very much for having me, David.

I appreciate it.

I always say, you're wise beyond your years

because as a capitalist myself, it took me

like two lifetimes before I understood how I could make a major impact in society while still, you know, creating revenue and having a business and being able to balance those two things and also inspire people by doing those two things.

For you, you know, obviously surfing's probably been a major part of your life and to be able to utilize that in a manner to not only have a

business but to help so many people is extraordinary. Tell me exactly how that

journey started where you made the transition from, you know, because there's millions of kids that surf from, you know, taking a surf trip to Bali or wherever to, you know, figuring, hey, maybe I have a business and then taking it to the next that

what I call the empty mile hey not only can have a business but I think I can

...