4.4 • 1.9K Ratings
🗓️ 20 September 2014
⏱️ 101 minutes
🧾️ Download transcript
WARNING: Before watching this episode you must throw everything you think you know about Alex Ikonn straight out the window.
Yes he has the dream life, the dream wife, and the successful career. Yes his YouTube channel is full of videos like "How to Change the WORLD!" and "How to: WIN LIFE" and "How to Create Your Dream Life". But, like every successful entrepreneur that I've ever met, his journey was beset with tragedy, self-doubt, complications, mistakes, and longing for community. Don't let the pastel colours fool you.
Alex has practical advice about how anyone can make money by ultimately creating value and thinking about someone else's needs before your own. If you think of any successful business throughout history, they ultimately provided a product that made their customer's lives better. Make yourself valuable and the cash will follow.
This episode is not just about success in business but about what to do when you finally achieve all of those things you have wished for your entire life...and then realise you are not any happier. Ultimately Alex learned that life is one continuous growth pattern, and as soon as that stagnates then you will find yourself with a whole new set of problems.
Please join me in welcoming Alex to our London Real community.
Click on a timestamp to play from that location
0:00.0 | This week on London Real, we have entrepreneur, inventor, and co-founder of Luxi Hair, Alex ICON. |
0:08.0 | People want to be better. So how's your product going to make them better? |
0:12.0 | You want to start something that you want to see in the world. |
0:14.5 | People will give you money if you give them some sort of value. |
0:17.6 | And I really believe in relationships. I really believe in long-term thinking. |
0:28.0 | We built the whole business kind of from idea to initiation in three months. We started a business with the idea of doing the four-hour work. Once you actually get money and once you get actually the time |
0:34.1 | there's this void that starts creeping in if you don't fill it with something. As humans |
0:39.4 | I guess we always have to be evolving and doing something and growing. I bought my dream car and I had |
0:45.1 | lots of money in the bank and I thought this is it. And literally I was like, what's the point of it all? |
0:54.0 | London Real presents |
0:58.0 | Alex icon, how to make money. You are shaped by your struggles, you are shaped by your worst times. |
1:02.6 | I am here at the glorious Tower of London. |
1:10.7 | As you know, I like to get out on the streets before each episode and show you a little bit about the city that I named the show after because the show is actually a reflection to a certain extent of this city that I've lived in for 12 years and |
1:27.4 | It reflects the themes the feelings the attitude and also the people since every single guest is in London when I interview him. |
1:35.0 | And so I always like to pay a little homage and get out here and show you the streets from what the show really comes from and what I kind of come from now. |
1:43.0 | Even though I was born in America, I am now a British citizen as well. |
1:47.0 | And London is my home just as much as it is everyone else here. |
1:51.0 | And so I just like to show it to a few times I was |
1:55.1 | awesomely surprised today to find this exhibit which is a field of poppies |
2:01.1 | that's placed in the moats of the Tower of London. I'm not sure if you can see them all behind me. |
2:07.0 | And it's incredible to see. If you're not familiar with the poppy, it's the flower that symbolizes the fallen soldiers of Britain. |
2:18.0 | And it's a flower that grew in the about it I don't know if it's attracted to blood or grows on blood from the battlefield. |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Brian Rose, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Brian Rose and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2025.