Alex Cooper and the Grift of Unwell

FluentlyForward

CAKE MEDIA

News, Entertainment News

4.5 • 2.4K Ratings

🗓️ 6 April 2026

⏱️ 78 minutes

🔗️ Recording | iTunes | RSS

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Summary

Alex Cooper is (apparently) the most-listened-to female podcaster in the world. She has a $125 million deal, media empire, hydration drink, reality show premiering this week, and a brand name that belongs to someone else. Today on Fluently Forward we're going deep on all of it - the Sofia Franklyn situation and why "Suitman" was actually right, the Matt Kaplan hypocrisy that nobody is talking about loudly enough, the MowPod download scandal that I have personal receipts on, the Alix Earle fallout and what I've heard from people in the know, and what Unwell Winter Games tells us about where this empire is really headed. This year, hit your goals without giving up your favorite bready dishes. Hero Bread is offering 10% off your order. Go to ⁠⁠⁠⁠hero.co⁠⁠⁠⁠ and use code FLUENTLY at checkout. Rehydrate with science-backed hydration from Liquid I.V.’s Hydration Multiplier Sugar Free. Go to ⁠⁠liquidiv.com⁠⁠ and get 20% off your first order with code Fluently at checkout Visit ⁠⁠OliveandJune.com/fluently⁠⁠ for 20% off your first manicure system! Your emotional wellbeing matters. Find support and feel lighter in therapy. Sign up and get 10% off at ⁠⁠BetterHelp.com/fluently⁠⁠ Sign up for your one-dollar-per-month trial today at Shopify.com/fluently

Transcript

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0:00.0	Hello, hello, everybody, and welcome back to another episode of Fluently Forward. Today on the podcast,
0:05.0	we are going to be talking about Alex Cooper and the Unwell Network, which is kind of par for the
0:10.6	course of Fluently Forward. One of our very first podcast episodes back in 2021 was talking about
0:15.4	call her daddy, Alex Cooper, Sophia Franklin, the desolution of their podcast, a little bit about both of the girls
0:21.9	individually, together.
0:24.2	We covered a lot of it, and it was one of the most listened to episodes that this podcast has
0:28.9	ever done.
0:29.6	And now it's 2026 and some things have changed.
0:32.3	Obviously, the Unwell Network is now spanning all of these different shows and podcast series and
0:38.6	spin-offs. And we have this like reality competition that at the time this podcast comes out
0:43.7	is happening. But since I recorded that episode, I just have a lot of thoughts on Alex Cooper.
0:48.7	And things have also changed. We've had Sophia Franklin on the podcast fluently forward.
0:54.1	Alex Cooper, I think her net worth has gone from like 60 million to 125 million.
0:59.4	She launched this entire media empire, which of course was called Unwell, which is something
1:04.3	that Sophia Franklin came up with herself.
1:07.1	She got married to a Hollywood producer that she met on a Zoom call.
1:10.9	She signed a bunch of talent.
1:13.1	And now this week, the reality competition show that she has is launching on YouTube
1:17.7	with a really, really chaotic cast.
1:19.9	So we're going to get into absolutely everything.
1:22.5	I do need to say my bias up front.
1:24.3	If you're a fan of Alex Cooper, you're probably not going to like this episode.
	...

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