Alex Brown - Letting Your Customers Build Your DTC Brand
The Story of a Brand
Ramon Vela
5 • 145 Ratings
🗓️ 20 September 2019
⏱️ 40 minutes
🧾️ Download transcript
Summary
In part 2 of this episode, we discuss: 1) Why Feedback from your customers is so important for building your brand, 2) Why customers will help tell you who you are and why you exist beyond just the product, 3) Why building a regular cadence for talking with customers is important, 4) Why it's important to keep a personal touch with your customers and why customers are hungry for connection, 5) Why and how the Amazon Bubble is going to burst, 6) Why taking a long term view of your customer is important, 7) Critical tips for people just starting a brand and for people who have a $500,000 a year brand and who want to scale the business.
Join us as we interview Alex Brown in Part 2 of this episode and hear him share the inside story of the building of a brand.
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Transcript
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| 0:00.0 | Recorded at the Retention Science Studios. |
| 0:08.4 | This isn't your average entrepreneur or e-commerce podcast, and I'm not your average host. |
| 0:14.9 | My name is Ramon Vela, and this is the story of a brand. |
| 0:28.2 | Hey, thanks very much for joining us today. |
| 0:30.1 | This is going to be a fantastic episode. |
| 0:34.3 | However, before we begin, I have something kind of serious to talk to you about. |
| 0:39.8 | Now, did you know that on average, 15% of online credit card payments get declined? |
| 0:45.4 | Now, if you're a subscription business, this can have a huge impact on your churn rate. |
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| 1:04.3 | started, you can try out their free plan for recharge. To learn more, visitchurnbuster.io slash POD again, that's churnbuster. |
| 1:14.0 | .io slash POD. You know what stinks? It's spending all your freaking money on driving |
| 1:20.8 | traffic to your site, but only converting one or maybe two percent of them to sales. Now, this is a really |
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| 1:31.6 | Over 300,000 loyal business owners trust Privy with list growth and increasing conversion. |
| 1:37.1 | So if you want to increase your average conversion rate, we've got a special offer for |
| 1:41.3 | the story of a brand listeners. |
| 1:42.8 | You can schedule a conversion consultation |
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| 1:49.1 | and you can do this by going to at privy.com |
| 1:52.3 | forward slash CF. |
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