Alessandro Bogliari, CEO of Influencer Marketing Factory | How To Grow Your Brand On TikTok

Success Story with Scott D. Clary

Success Story Media

Business, Careers, Self-improvement, Education, Entrepreneurship

4.6 • 1.9K Ratings

🗓️ 11 August 2021

⏱️ 71 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

➡️ Like The Show? Leave A Rating: https://ratethispodcast.com/successstory ➡️ About The Guest Alessandro Bogliari is a Digital Entrepreneur and Growth Marketer. He is the Co-Founder & CEO of The Influencer Marketing Factory, a global influencer marketing agency that helps brands and companies launch influencer marketing campaigns on TikTok, Instagram and YouTube. Alessandro Is Also A Member Of The Forbes Agency Council And Member Of The Drum Network. Thanks to his work and contribution to the field he has been cited numerous times as an authority in the Influencer Marketing field, from magazines such as TIME, AdAge, AdWeek, The Verge, Daily Voice, BBC, WSJ, Distractify, Glossy, eConsultancy, Forbes, B&T and many others. ➡️ Talking Points 00:00 - Intro 07:38 - Making mistakes & early entrepreneurship. 16:24 - How do brands convert their message onto TikTok. 20:05 - Impressive business/TikTok case studies. 25:48 - Crafting your message for social media. 30:47 - How to use micro influencers. 40:23 - There’s so many social platforms.. which one should you focus on? 43:53 - Suggestions for how companies approach creating the content. 48:07 - Career advice for professionals. ➡️ Show Links instagram.com/alexeidos twitter.com/alexeidos ➡️ Show Sponsor HubSpot Podcast Network - https://hubspot.com/podcastnetwork Canva - https://canva.me/successstory (45 Days Free Pro) JustWorks - https://justworks.com Quantum Metric - https://quantummetric.com/podoffer (Code:Success) Learn more about your ad choices. Visit podcastchoices.com/adchoices Our Sponsors: * Check out Factor: http://factor75.com Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Transcript

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0:00.0	So I haven't worked with a lot of wine or liquor or alcohol sponsors, but I'm very happy
0:05.1	that Justin Wines reached out. They wanted to work with me and sponsor the podcast. Whether
0:09.1	or not you're buying wine for yourself or you're looking for corporate gifting or gifts for
0:13.1	friends and family, they got you covered. They recently sent me some of their wines, including
0:16.9	the caps of their flagship wine. I saw sleeves and their award-winning justification. I cannot wait
0:22.3	to share these with friends and family and also drink some myself. Justin Wines has been crafting
0:27.3	exceptional wines since 1981, with world-class Bordeaux style wines, Justin basically put
0:33.6	Paso Robles region on the wine-making map. They thoughtfully produce wines with boutique wine
0:39.6	making practices and it is the perfect gift for loved ones. Gifting with Justin is effortless.
0:44.9	You pick your wine, you select the box, you add a personal message and you leave the rest to them.
0:50.5	You could be gifting yourself if you want to. I'm not holding any judgment. Shop all of their
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1:02.1	your order today. One of the most important staples in me being able to maintain energy levels,
1:08.8	to look good, to feel good, to show up with a clear head, clear thoughts, be able to jump on
1:14.8	podcasts, jump on calls, pitch to investors, whatever it is is my diet. My diet is always
1:20.8	dialed in and it always has been and it's always been a huge part of my life. This is why I've
1:25.4	partnered up with Factor. They are one of my favorite meal delivery services. They give you chef-crafted
1:32.8	meals without any prep or cleanup. These are chef-prepared, diet-ish and approved, ready to eat meals,
1:40.0	delivered straight to your door. You save time, you eat well and you stay on track. And they have
1:45.7	tons of different kinds of diets that they cater to. Protein plus, calories smart, keto, that's
1:52.0	usually what I do during the week. Vegan and vegetarian, chef's choice, whatever it is, they have
1:57.0	dialed in incredible meals for your specific diet with food that tastes phenomenal. No wasted time
	...

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