Alberto Savoia (Google) - Build the Right It
Entrepreneurial Thought Leaders (ETL)
Stanford eCorner
4.5 • 740 Ratings
🗓️ 13 March 2019
⏱️ 46 minutes
🧾️ Download transcript
Summary
As Google’s first engineering director, Alberto Savoia led the team that launched Google’s revolutionary AdWords project. After founding two startups, he returned to Google in 2008 and he assumed the role of “Innovation Agitator,” developing trainings and workshops to catalyze smart, impactful creation within the company. Drawing on his book "The Right It," he begins with the premise that at least 80 percent of innovations fail, even if competently executed. He discusses how to reframe the central challenge of innovation as a question not of skill or technology, but of market demand: Will anyone actually care? Savoia shares strategies for winning the fight against failure, by using a rapid-prototyping technique he calls “pretotyping.”
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Transcript
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| 0:00.0 | Who you are defines how you build. |
| 0:05.0 | This is the Entrepreneurals Thought Leader series. |
| 0:09.0 | Brought to you by Stanford E-Corner. |
| 0:13.0 | On this episode, we have Alberto Savoya, Innovation Agitator Emeritus at Google. |
| 0:21.6 | Alberto helped develop, manage, and launch products such as Sun Microsystems workstations, |
| 0:26.6 | Sun Labs Java, and Google AdWords. |
| 0:28.6 | He also developed the rapid prototyping technique called predotyping. |
| 0:32.6 | Here's Alberto. |
| 0:39.3 | This is my battle try these days. |
| 0:41.3 | Failure bites bite back. |
| 0:43.3 | I'm a serial entrepreneur and I kind of got my butt kicked a few times. |
| 0:48.3 | And the last time I decided I don't want this to ever happen again to me or anyone else. |
| 0:53.3 | So my mission is to help entrepreneurs, most of you here, |
| 0:58.0 | to teach you how to fight failure and win consistently. |
| 1:02.0 | But first, let me tell you, I'm going to structure it very simply, |
| 1:06.0 | seven strategies in 35 minutes. |
| 1:08.0 | I don't have a lot of time. |
| 1:09.0 | But fortunately, there is a book that you can buy out there, that you can spend six hours in my minutes. I don't have a lot of time, but fortunately there is a book that you can buy |
| 1:11.3 | out there that, you know, you can spend six hours in my company. And I was told, give you, |
| 1:16.8 | give the advice you would give to your 20-year-old self. So a lot of 20-year-old here, but regardless, |
| 1:21.6 | this advice is timeless. So whether you're 20, 30, 40, 50, 60, this entrepreneurial advice |
| 1:26.9 | is applicable. Now, 30, 40, 50, 60, this entrepreneurial advice is applicable. |
... |
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